Latin Twist Branding | Pencils N Pixels

Final Logo The story behind the development of the creative took inspiration from the dance form itself. With the identity curving and twisting like a dancer in space. The brand visual is to capture the very essence of Salsa and other Latin dance forms. The identity had to be strong, fluid and unafraid of the subtle imperfections that make it so unique. Setting them apart and making sure their brand represented their status, And how Latin Twist could bring the brand to life.	Logo Sketches Rough Sketches to create the Logo Unit
Logo Options Proposed First Draft of Logo Options rendered out of selected sketches.	Color Scheme Proposed Bright & Contrast Theme Color Palette suggested to make the Logo stand out in crowd.
Logo Color Variations Variations of Logo on Orange & Black Color Scheme	Logo Usage Guidelines to use the Logo in Standard Proportions
Monogram Simplified Monogram designed as an alternative option for Brand Identity	Monogram Color Variations Variations of Monogram on Orange & Black Color Scheme
Brand Colors Standard Color Palette	Typography Standard Font Option
Brand application on Social Media Some examples for usage of Logo on Social Media

Latin Twist

A Dancer and A DJ got together to further promote Salsa and other Latin
dance forms in the city.

Mary Lobo an Avid Salsa & Bachata Dancer along with DJ Derek Spencer, one of the leading Latin disc jockey in India, together formed a community known ‘Latin Twist’. The objective is to make a platform
available to all dancers/ non-dancers, and dance schools of all kinds to promote talent in the form of entertainment. Wednesday nights are accounted to be one of the popular Salsa Nights in the city today with an average of 250 dancers socializing each night.

Brand / Product: Latin Twist

Job: Logo Branding

Brand Manager: Mary Lobo

Location: Mumbai

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