Despite spending a lot of my time practicing digital designs, one of my real love is sketching with pencils & inks.

In particular, I love the work that goes into product packaging in order to create a fantastic, seamless experience.

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Most companies spend a huge amount of time refining the design and detail of their product, but then only think about how it’s presented as an afterthought. Some companies, however, treat the packaging that their product comes in with a great deal of care and respect and they do this because they know that first impressions count. The first time a customer handles your product, they’ll be seeing the packaging first – and how it’s presented will change how they think and feel when they open it. A well designed product deserves to be presented beautifully too.

 

I wanted to bring together a collection of some of my favourite sketching styles for this design. All these examples have been brilliantly designed and are as imaginative as they are quirky. These have been designed for real products and are in use today as well by Curries Unlimited.

 

 

Brand / Product: Curries Unlimited

Job: Pencil & Ink Illustration

Brand Manager: Sandeep Sardesai

Website: http://www.curriesunlimited.de/

Location: Germany